Content & Navigation Optimisation
Great websites aren’t just well-written — they’re designed around seamless, customer-focussed experiences. I help government and service-based organisations improve their content and structure so users can find what they need quickly, confidently, and without frustration.
Whether you're working with an existing site or preparing for a redevelopment, I can help you create clearer content, smarter navigation, and stronger user journeys.
Why it matters
Clear content and intuitive navigation reduce confusion and frustration
Seamless customer journeys improve engagement and satisfaction
Strong structure makes your site easier to manage, update and scale
Your team gains confidence and consistency in content creation.
How I can help
Review and rewrite existing content for clarity and tone
Simplify complex, content-heavy pages
Refine information architecture and site navigation
Align content with online customer journeys
Support consistency and accessibility across pages
Apply metadata and SEO best practices
Coach and guide content creators to lift quality and structure.
Let’s improve your website
If your website is hard to navigate, difficult to maintain, or no longer serving users well, I can help you reshape it into a simpler, more customer-focussed experience.