Half-day training course in Perth
Customer experience and web accessibility
Create better online experiences for everyone.
The people we communicate with online have different abilities, backgrounds, languages, experiences and circumstances. Something that feels straightforward to one person can be confusing, frustrating or impossible for another.
Learn to see the online experience through different eyes, recognise the barriers that get in the way and make better decisions about the content and experiences you create.
Who this course is for
This course is for anyone who creates, contributes to or manages information and services people use online.
You might work in communications, customer service, content, digital, community engagement, service delivery or another part of the organisation. You don’t need to be a web designer or digital specialist. If you create, contribute to or manage information that people need to access online, this course is for you.
What you’ll learn
Develop a more informed way of looking at the online experience and practical ways to make it easier for more people.
See the experience through different eyes
Understand how differently people can experience the same information or service, and how ability, language, literacy, confidence and circumstances can shape that experience.
Recognise the barriers
Learn to spot common barriers in content, structure, links, documents, forms, images and other everyday parts of the online experience.
Make information easier to understand and use
Explore how language, structure and content decisions affect whether people can find, understand and act on information.
Understand accessibility without getting lost in it
Build a practical understanding of accessibility principles and WCAG, what they mean, why they matter and where they fit into your work.
Make accessibility part of everyday work
Learn how to consider accessibility from the beginning, rather than treating it as a compliance check at the end.
Know what you can change
Leave with a clearer understanding of what you can do differently in your own work, where to start and when specialist expertise may be needed.
Learn from real experience
I’m Michelle Kember-Imrie. For more than 25 years, I’ve helped organisations understand their customers and make online information and services easier to find, understand and use.
Through customer research, interviews and user testing, I’ve seen firsthand the barriers people encounter, from confusing content and difficult navigation to accessibility challenges that can prevent someone from completing a simple task.
I bring those experiences into the training room through real examples and practical approaches that help you recognise barriers, understand their impact and make meaningful improvements in your own work.
More about MichelleWhat you’ll take away
You’ll leave with a different lens for looking at online content and experiences, practical ways to identify and reduce barriers, and resources you can continue to use in your work.
What’s included
I want my training to feel relaxed, welcoming and genuinely enjoyable. Somewhere you can settle in, learn something useful and leave with fresh ideas, helpful resources and, of course, something delicious to eat along the way.
Practical resources
Useful handouts and resources you can take back to work and continue using, along with a certificate of attendance.
A warm, welcoming experience
I put care into creating an environment where people can settle in, feel comfortable and enjoy learning together.
And yes, there’ll be great food
I take this part seriously too. Scheduled courses include a scrumptious morning tea. In-house sessions include morning or afternoon tea to suit your timing, and I’ll happily cater for dietary requirements.
For scheduled courses, I choose welcoming Perth CBD venues with a little more character than the usual training room. For in-house courses, I bring the training and catering to you.
Training options
Join a scheduled course in Perth or arrange in-house training for your team at a time that suits your organisation.
Scheduled courses in Perth
Join a small group of up to 16 people for a half-day, face-to-face course in the Perth CBD, with time to ask questions, work through examples and learn alongside people from other organisations.
$395 + GST per person
Next scheduled course
9.00 am to 12.30 pm
In-house training
Bring the course to your organisation for a dedicated session with your team. I can tailor the examples and discussion around your organisation, your customers and the challenges you’re working through.
Up to 16 people: $2,500 + GST
For larger groups, please enquire about available options and pricing.
Arrange in-house trainingMy confidence level has just increased on how I go about writing web content with focus on usability and accessibility. … I highly recommend this course to anyone wanting to get a better understanding of web usability and accessibility.