Half-day training course in Perth
Search, AI and your content
Understand how people are finding information now, and what that means for the content you create.
People are finding information in very different ways. Search engines are changing, AI-generated answers are appearing alongside traditional results, and people are increasingly asking AI tools direct questions rather than navigating through websites.
They may get the answer they need without ever visiting your website.
That changes what we need to think about. What we publish needs to be clear, complete, current and well structured, so people, search engines and AI tools can understand it and use it accurately.
Learn what’s changing, what actually matters for your content and what you can do differently now.
Who this course is for
This course is for anyone who writes, prepares, reviews or manages information that will be published online.
You might work in communications, customer service, content, digital, service delivery or another part of the organisation, or provide information for someone else to publish. You don’t need any technical knowledge of search or AI. If part of your work involves creating information that people need to find and use online, this course is for you.
What you’ll learn
Learn how search and AI use what you publish, and practical ways to make your content easier to find, understand and use.
Understand what has changed
See how traditional search, AI-assisted search, AI-generated answers, AI assistants and voice are changing the way people ask questions and find information, and why people may never reach your website at all.
Know what search and AI rely on
Learn what can happen when information is missing, unclear, contradictory or out of date, and why the quality of what you publish matters wherever the eventual answer appears.
Give people the complete answer
Learn to anticipate the questions people are likely to ask and make sure your content contains the information they need, rather than leaving important details buried, assumed or missing.
Make the important information easy to identify
Use clear page titles, useful opening content, descriptive headings and logical structure so people, search engines and AI tools can more easily understand what your information is about.
Use the language people actually use
Think about how people phrase questions and describe what they need, and use familiar language that makes information easier to find and understand.
Keep your information trustworthy
Understand why accurate, current and consistent information matters more than ever when search and AI tools may interpret, combine and repeat what organisations publish.
You’re still writing for people
You don’t need to learn a new way of writing for AI.
Clear, useful, well-structured information works better for people, and it also makes it easier for search and AI systems to understand and use your content accurately.
We’ll look at real examples of how information appears in search and AI-generated answers, what can go wrong when the source content is unclear or incomplete, and the practical changes that can make a difference.
The aim is not to turn you into a search or AI specialist. It is to help you make better decisions about the information you are already responsible for.
Learn from real experience
I’m Michelle Kember-Imrie. For more than 25 years, I’ve helped organisations make online information and services easier to find, understand and use.
I’ve worked inside complex online environments, and through customer research, interviews and user testing, I’ve seen how people actually look for information and what gets in their way.
I bring both sides into the training room: the people using online services and the organisations responsible for delivering them.
More about MichelleWhat you’ll take away
You’ll leave knowing how search and AI are changing the way people find your information, how to spot where your content could be letting people down, and what to do about it.
What’s included
I want my training to feel relaxed, welcoming and genuinely enjoyable. Somewhere you can settle in, learn something useful and leave with fresh ideas, helpful resources and, of course, something delicious to eat along the way.
Practical resources
Useful handouts and resources you can take back to work and continue using, along with a certificate of attendance.
A warm, welcoming experience
I put care into creating an environment where people can settle in, feel comfortable and enjoy learning together.
And yes, there’ll be great food
I take this part seriously too. Scheduled courses include a scrumptious morning tea. In-house sessions include morning or afternoon tea to suit your timing, and I’ll happily cater for dietary requirements.
For scheduled courses, I choose welcoming Perth CBD venues with a little more character than the usual training room. For in-house courses, I bring the training and catering to you.
Training options
Join a scheduled course in Perth or arrange in-house training for your team at a time that suits your organisation.
Scheduled courses in Perth
Join a small group of up to 16 people for a half-day, face-to-face course in the Perth CBD, with time to ask questions, work through examples and learn alongside people from other organisations.
$395 + GST per person
Next scheduled course
9.00 am to 12.30 pm
In-house training
Bring the course to your organisation for a dedicated session with your team. I can tailor the examples and discussion around your organisation, your customers and the content you’re responsible for.
Up to 16 people: $2,500 + GST
For larger groups, please enquire about available options and pricing.
Arrange in-house trainingShe took the lead on developing our online content management strategy at the City of Canning … The deliverable of her work has laid the path for The City to transform its online content production process to a user needs first methodology.