Half-day training course in Perth
Writing for the web
Write online content people can find, understand and use.
People rarely come online simply to read what an organisation wants to tell them. They arrive with a question, a need or something they are trying to do.
And the way they find that information is changing. They may arrive through a search engine, an AI-generated answer, voice search, a direct link or somewhere else entirely. Good web content needs to work wherever the journey begins.
Learn how to turn complex information into clear, useful web content that people can find, understand and act on. Discover how to make content easier to scan, more accessible and better structured for search and AI.
Who this course is for
This course is for anyone who writes, edits, reviews or manages content that people need to use online.
You might work in communications, customer service, content, digital, community engagement, service delivery or another part of the organisation. You don’t need to be a professional writer. If part of your work involves turning organisational information into something people need to find, understand or act on online, this course is for you.
What you’ll learn
Learn a practical approach to planning, writing and structuring online content so people can find what they need, understand it and take the next step.
Start with what people need
Work out what someone is trying to achieve, what they need to know and the questions they are likely to ask before deciding what information belongs on the page.
Structure information logically
Organise and layer information around the reader’s needs, putting the most useful information first and making more detailed content easy to navigate.
Make content easy to scan
Use descriptive headings, manageable sections, lists, links and other content structures to help people quickly find the part they need.
Write clearly and simply
Use plain English, familiar words, active voice and direct language to make complex information easier to understand without losing its meaning.
Make content work for more people
Make better choices about language, headings, links, formats and mobile content so the information is more accessible and inclusive.
Help people find it and move forward
Write meaningful links, useful calls to action and metadata that help people find the right information, understand the next step and continue their journey.
Learn from real experience
I’m Michelle Kember-Imrie. For more than 25 years, I’ve helped organisations turn complex information into clear, useful online content. That includes writing and restructuring large websites, improving how information is organised and working with teams across different business areas.
I’ve also seen how easily content can become difficult to use when it’s written around organisational structures and internal language rather than the needs of the people reading it.
I bring those experiences into the training room through real examples, practical exercises and techniques you can apply to your own content, whether you’re writing something new or improving what’s already there.
More about MichelleWhat you’ll take away
You’ll leave with a practical way to approach web content, a stronger eye for what makes information difficult to use, and techniques you can apply to your own writing straight away.
What’s included
I want my training to feel relaxed, welcoming and genuinely enjoyable. Somewhere you can settle in, learn something useful and leave with fresh ideas, helpful resources and, of course, something delicious to eat along the way.
Practical resources
Useful handouts and resources you can take back to work and continue using, along with a certificate of attendance.
A warm, welcoming experience
I put care into creating an environment where people can settle in, feel comfortable and enjoy learning together.
And yes, there’ll be great food
I take this part seriously too. Scheduled courses include a scrumptious morning tea. In-house sessions include morning or afternoon tea to suit your timing, and I’ll happily cater for dietary requirements.
For scheduled courses, I choose welcoming Perth CBD venues with a little more character than the usual training room. For in-house courses, I bring the training and catering to you.
Training options
Join a scheduled course in Perth or arrange in-house training for your team at a time that suits your organisation.
Scheduled courses in Perth
Join a small group of up to 16 people for a half-day, face-to-face course in the Perth CBD, with time to ask questions, work through examples and learn alongside people from other organisations.
$395 + GST per person
Next scheduled course
9.00 am to 12.30 pm
In-house training
Bring the course to your organisation for a dedicated session with your team. I can tailor the examples and discussion around your organisation, your customers and the content challenges you’re working through.
Up to 16 people: $2,500 + GST
For larger groups, please enquire about available options and pricing.
Arrange in-house trainingMichelle expertly enhanced the customer experience, crafted clear and engaging copy and trained our staff to manage the site effectively.